The Skyscraper technique is an SEO strategy that involves finding popular content with many backlinks, creating a significantly better version, and actively promoting it to earn quality links. The process includes 6 steps: choosing evergreen topics, analyzing competitors, surpassing original content, optimizing SEO, conducting outreach, and monitoring results.
This technique might seem complicated at first, but it’s basically like renovating a house in a great location – you take something that already works and make it even better. Created by Brian Dean from Backlinko, this strategy has proven to be one of the most effective for earning quality backlinks and increasing organic traffic.
Why does the Skyscraper technique work so well?
The technique works because it combines three powerful elements: data-driven research, superior content creation, and strategic promotion. Instead of shooting in the dark, you’re working with content that has already proven to have demand and link-earning potential.
According to studies by Backlinko, websites that apply this technique can increase organic traffic by up to 110% in 14 days. Of course, results vary, but the numbers show the strategy’s potential when properly executed.
The beauty of the technique lies in its simple logic: why would people link to mediocre content when there’s a much better version available? It’s like choosing between a basic smartphone and a premium one for the same price – the choice is obvious.
How to find the right content to “skyscraper”?
The first step is choosing evergreen topics (that never go out of style) like tutorials, complete guides, or tool lists. Avoid overly seasonal subjects or passing trends – you want to build something lasting.
To identify popular content, use tools like Ahrefs or SEMrush. In Ahrefs, go to “Content Explorer” and search for your main keyword. Sort by “referring domains” to see which content has the most backlinks. Look for:
- Posts with more than 50 backlinks from different domains
- Content published over a year ago (there’s room for updates)
- Articles you can clearly improve upon
A valuable tip: also analyze direct competitors using “Site Explorer.” Enter their domain and go to “Top Pages” to discover which content generates the most links for them.
What’s the secret to creating truly superior content?
Here’s the key insight: it’s not enough to just create longer content or use more words. You need to genuinely add more value. Think like a chef reformulating a classic dish – it’s not just about increasing the portion size, it’s about improving the ingredients, presentation, and overall experience.
Some proven ways to surpass original content:
- Update outdated data and statistics
- Add real case studies and practical examples
- Include visual elements like infographics, videos, or explanatory GIFs
- Organize information in a more scannable way (bullets, numbering, boxes)
- Add downloadable tools or templates
- Cover subtopics the original content didn’t address
The golden rule is: if this were the last thing someone would read about this topic, would they leave completely satisfied?
How to do outreach that actually converts?
Outreach is where many people get stuck, but it doesn’t have to be complicated. It’s basically about building genuine relationships, not sending spam. Use tools like Hunter.io (https://hunter.io) to find contact emails for the sites you want to reach.
Here’s a template that works well:
Subject: Updated resource on [topic] that might interest your readers
Hi [Name],
I’m a reader of [site name] and always enjoy your articles about [niche].
I noticed you mentioned [specific content] in your post about [topic]. I recently published a more comprehensive and updated guide on the same subject, featuring [specific differentiator of your content].
It might be useful for your readers: [your link]
No pressure, just thought it might add value!
Keep up the excellent work, [Your name]
The key is personalization and specificity. Show that you actually read their content and clearly explain why your article is relevant.
How to measure if your Skyscraper strategy is working?
Monitoring results is crucial to understand what works and adjust your strategy. Use Google Search Console to track impressions, clicks, and positions for your target keywords.
Important metrics to track:
- Backlinks earned (use Ahrefs or SEMrush)
- Organic traffic to the specific post
- Search result positions for target keywords
- Social media sharing rate
- Time spent on page
Remember that SEO results take time. Don’t expect miracles in a week, but start seeing consistent results after 2-3 months of consistent work.
For those building a broader link building strategy, inBond can complement your Skyscraper efforts by offering structured opportunities for backlink exchanges and guest posts.
The Skyscraper technique isn’t a silver bullet, but when executed with patience and quality, it can completely transform your SEO results. The secret lies in focusing on creating real value, not just “hacking” the system. In the end, you’re helping make the internet have better content – and that always pays off in the long run.
Remember: the best Skyscraper technique is one that puts your reader first. When you genuinely create something better, backlinks come naturally.
