Backlinks can increase qualified traffic, improve your store’s ranking on Google, and strengthen brand authority. To achieve this, create valuable content, build strategic partnerships, publish guest posts, get listed on relevant directories, and reclaim unlinked mentions. Focus on high-quality links, diversify your sources, and avoid tactics that look like SEO manipulation. Platforms like inBond help you earn genuine backlinks easily and transparently.
Why Are Backlinks Important for E-commerce?
They are trust signals. When a reputable site links to your online store, Google sees it as a vote of confidence. This helps your pages rank higher in search results. More than that, backlinks bring visitors who are already interested in what you sell — increasing the chance of conversions.
According to studies by Backlinko and Ahrefs, pages with more backlinks generally rank better on Google. For e-commerce, that means more clicks, exposure, and sales.
How to Create Link-Worthy Content?
The best way to attract backlinks is by publishing content that genuinely helps your audience. Examples include:
- Buying guides: e.g., “How to Choose the Right Running Shoes”
- Tutorials and tips: e.g., “How to Properly Store Linen Clothing”
- Product comparisons: e.g., “Capsule vs. Espresso Coffee Machines”
- Infographics or original data
- SEO-optimized blog posts
Useful, shareable content naturally earns more backlinks.
How to Get Backlinks Through Influencers and Creators?
Partnering with influencers is an effective way to get links pointing to your store and exposure. Some strategies include:
- Sending free products for honest reviews on blogs, YouTube, or TikTok.
- Collaborating with niche influencers and asking them to include dofollow links.
- Creating joint content that benefits both audiences.
These links bring traffic and improve your domain’s perceived authority.
Are Guest Posts Still Worth It for SEO?
Yes — when done right. Guest blogging allows you to publish articles on third-party sites that share your target audience. Tips for success:
- Prioritize reputable websites with solid domain authority.
- Write original, valuable content tailored to the host site.
- Insert your backlink naturally within the article.
Avoid guest posting on low-quality networks, as that can hurt your SEO.
What Directories and Comparison Sites Are Worth Backlinks?
Listing your store on trusted directories and product comparison platforms is a smart way to gain backlinks and visibility, especially in international markets. Consider:
- Google Shopping – a top choice worldwide for e-commerce visibility.
- Bing Places for Business – great for local presence in the U.S., Canada, and the U.K.
- ShopMania – a product comparison engine with reach across Europe.
- Kelkoo – connects shoppers with online stores across several EU countries.
- Cylex Business Directory – a well-ranked business directory active in the EU.
- Yelp for Business – although mostly for local services, it can help online stores with SEO and reputation.
- Trustpilot – not a directory per se, but a review platform that provides backlinks and credibility.
- Hotfrog – a global directory with versions for the U.S., Canada, the U.K., and more.
These sites improve both your SEO and brand exposure in trusted environments.
What Are Unlinked Mentions and How Can You Turn Them Into Backlinks?
Unlinked mentions happen when someone talks about your brand but doesn’t include a link to your site. These are missed opportunities.
Tools like Google Alerts, Ahrefs, or BrandMentions can help you monitor for mentions. Reach out to the site owner and politely ask them to add the proper link.
What Should You Avoid When Building Backlinks?
Not all of them are helpful. Here’s what to avoid:
- Too many links from the same domain
- Links from low-authority or spammy websites
- Paid backlinks without disclosure (which may violate Google’s policies)
Instead, aim for:
- Dofollow links
- Diverse referring domains
- Links from relevant, trusted sources
One quality backlink is often more valuable than 100 low-quality ones.
How to Earn Reliable Backlinks More Easily?
The most efficient way to earn high-quality backlinks is by using platforms like inBond. With inBond, you can:
- Exchange with other sites in your niche
- Review each link’s Domain Authority, Page Authority, and Spam Score
- Filter by link attributes: dofollow, nofollow, UGC, sponsored
- Connect with real, active websites and content creators
This approach saves time, avoids shady tactics, and helps you grow your domain’s authority through transparent collaboration.
Do Backlinks Really Make a Difference for Online Stores?
Absolutely. A strong backlink strategy can transform an invisible store into a top-ranking e-commerce brand. When done right — focusing on quality, diversity, and ethical practices — backlinks are one of the most powerful tools to drive organic growth.
